Privacy Policy

Due to the sensitive information, that we regularly acquire, takes data privacy seriously. Here, we provide you with in-depth information on who we are, how data is collected, shared and the overall use of personal information. This section further touches on your privacy rights and how you can exercise them.

About us, we are a gambling comparison website, which seeks to enable you to gain the most information related to online gambling operators. Our site also allows you to decide on the best operator based on your own personal preference.  Our website is operated by SIA SF2, company number 40103691516, registered address K.Valdemara street – 33-7, Rīga, LV-1010, Latvia.

Information we collect

Personal information – Upon registration, you are given the option of subscribing to our newsletter. If accepted, your email address is required, and newsletters based on your personal preference is shared. Your details will not be shared with third parties without your consent and all emails sent, will include an unsubscribe link. Please note we cannot personally identify you based on the data supplied.

Usage data – Based on your activity on our website, we can collect a variety of information related to your usage. This includes your IP address, pages visited, operators you have clicked on, browser type, device type, screen resolution, time of access, language preferences, referring URL’s and the likes.

How we collect information

Your usage data is collected through various means which include but are not limited to; weblogs and tracking pixels/scripts. Your personal information is also collected via form completions and newsletter subscriptions. Our website also sends cookies to your system in order to enable the collection and procession of usage data.

How we use the information

The aim of collecting usage data is to improve the end-users experience of our website, whilst, optimizing the company’s marketing experiences. Thus, this data may be used to segment and personalize the website based on your usage. It may also be used to pick up security risks and aid us in providing you with prompt and helpful responses to your queries or general questions.

Users’ personal information is used for the sole purpose of delivering relevant offers, information and content in a timely manner via email. Thus, we attest that we will not distribute, sell or lease your personal information to third parties without your consent unless we are required by law to do so. 

We do not engage in automating profiling using personal data.

How we share information

Advertising partners –In an attempt to improve performance and mitigate the risk of fraudulent activity, we may share data usage with advertising partners.

Service providers – A segment of our business is outsourced to suppliers, such as web hosting services or email marketing providers. However, any personal data that is processed by said providers will only be utilized for the specific purpose required in their overall role as data processors.

Law enforcement – Upon request, we may share personal information with the law, to meet our very own legal obligations.

Potential buyer – In the event of a potential full or partial sale of our business, we may share personal information with third parties along with their advisors. Any other data sharing will remain in accordance with your consent

It is essential to note, that, when clicking a link to an operator’s website, you will be accessing a third-party website and we have absolutely no control over the site in question.

Cookies and tracking technologies

Cookies are used not only to improve our overall service but also to enhance the end-users experience. Thus, cookies are small data files that keep a record of relevant data, whilst, enabling us to track user behaviour and overall usage.

These cookies do not give us any access to your computer or personal information, apart from the information that you choose to share with us. Therefore, by making use of this website you consent to the use of cookies.

Cookies can be managed from your browser, where the option of disabling or deleting specific cookie files is available. Notably, there are guides on how users can control cookies available online for all major web browsers.

Please note; we make use of first-party cookies, which are served through our own domain, as well as third-party cookies, which are served through relevant third-party domains and service providers.

Cookies used include:

First party cookies – These are cookies are placed by They are used to process usage data, browsing patterns, determine the overall source of the traffic to the website and the segmentation of content

Third-party cookies – These are placed by third party domains/service providers:

  1. Google Analytics – facilitates the processing of usage data, browsing patterns and source of the traffic to the website
  2. Google Ads – facilitates the use of advertising on Google’s AdWords platform
  3. Microsoft Bing – facilitates the use of advertising on Google’s AdWords platform. Bing Ads cookie policy:
  4. Hotjar – facilitates the processing of usage data and browsing patterns on the website. Cookie policy:
  5. Aimtell – facilitates the sending of anonymous browser push notifications. Cookie policy:

The General Data Protection Regulation, Article 6(1) serves as an overall guide as to how data can be utilized and under what circumstances. Thus, we will only process your data to pursue our legitimate interests, such as combatting fraud, improving website experience, and analyzing the performance of advertising campaigns.

Should the interests of you, the data subject be deemed to override that of the company, we will cease data processing until obtaining consent. However, for other data processing, we will require your consent.

Opting out

You can opt out of data processing at any time deemed necessary. Should you wish to withdraw consent or have any queries related to it, you may contact [email protected] at your earliest convenience.


In order to join our site, you are required to be 18 and over. Hence, we actively seek ways of preventing children from accessing this website. The data of any under 18’s is never knowingly stored, and should this come to our attention, we then follow our own strict internal processes to ensure that this data is deleted as soon as possible, in accordance with your data protection rights.

Safeguarding your data

We make use of different technological and organisational methods, in order to ensure that your data is always protected. This then includes encrypting your personal data that is stored on our site, adhering to organizational processes that regulate the way we handle data and minimizing the amount of data stored.

Your data protection rights

You have control and the right to access, modify, object, erase and restrict the collection of personal data that we may hold on you. Thus, should you have any requests of this nature you may contact us at [email protected] and we will follow our own internal processes to comply with your request within a timely manner? Please note, should a request be made in this regard we keep it stored on our end.

Changes to the privacy policy

Please note, we regularly review our policy and should there be any changes made to our privacy policy, it will be updated accordingly on this page. Please check back from time to time to ensure that you are kept up to date with all of the relevant policy changes.

Last update: 9th February 2023